Cook Out has been named as the new title sponsor for NASCAR’s preseason Cook Out Clash event at Bowman Gray Stadium on February 2, 2025.
The Clash is a prominent preseason race and moves from Los Angeles Memorial Coliseum to Bowman Gray Stadium in Winston-Salem, North Carolina, for 2025.
The non-points Clash event is scheduled for February 2, 2025, and will be broadcast live on Fox in the United States.
The sponsorship partnership means Cook Out now holds naming rights for four NASCAR Cup Series races, including the Cook Out 400 at Martinsville Speedway and Richmond Raceway and the Cook Out Southern 500 at Darlington Raceway.
Cook Out will also sponsor the invitation-only Madhouse Classic race the day before the Clash on February 1, 2025.
“Cook Out loves Winston-Salem and loves racing,” Cook Out co-owner Jeremy Reaves said. “We’re looking forward to bringing together our racing family and the Winston-Salem Community this year with the Cook Out Clash and the Cook Out Madhouse Classic.”
Cook Out’s menu has been part of the NASCAR events and community for a long period of time and have a partnership with Joe Gibbs Racing (JGR), who Reaves’ son Max races for.
“It is incredible to have Cook Out as part of this historic weekend at Bowman Gray Stadium,” said Ben Kennedy, NASCAR Executive Vice President, Chief Venue and Racing Innovation Officer.
“Their support takes it to the next level, and we look forward to working with them to make it a weekend that fans will never forget.”
Bowman Gray Stadium holds a special place in NASCAR history as the longest-running weekly racetrack.
The racetrack hosted 29 NASCAR Grand National, now NASCAR Cup Series, races from 1958 to 1971 and several East Series races from 2011 to 2015.